Brand strategy, identity, UX research and art direction for a wine e-commerce platform
The Barrel Room carries hundreds of products from all areas of the world — you will be sure to find a wine perfectly paired to you! Elements of this project are protected by Gallo’s NDA, and may note be shown at this time. For more information please message me through LinkedIn.
Role
Lead Designer, Strategist
Timeline
18 Weeks
Tools
Adobe Illustrator, InDesign, Photoshop
The Challenge
Revitalize an existing property to cater to new and current wine consumers, while positioning the brand in a distinct white space from its major competitors.
Our Approach
Our team spent approximately 6 weeks immersing ourselves in the wine e-commerce space. Through that competitive research we identified a series of key opportunities that paved the way for the initial building blocks for this brand.
We then brought our stakeholders into a live virtual branding workshop, and together we developed several visual directions to later refine into final concepts. The following weeks were dedicated to collaborating with an external UX partner on crafting the appropriate experience, based on our original insights.
Reflection
Looking back, this project was a real game changer for my development. Not only it awakened my interest in creative strategy, it really opened my eyes to how interesting the UX process can be. I look forward to having more experiences like this one in the future.
Some of my work isn’t consumer facing. For more information, please message me.
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